In Reading cycling campaigners are rightfully protesting about cycling conditions.
Yet they are sadly, doing this by appearing in photos covered in hi-viz, waterproofs and helmets. Even in space4cycling the flouro vests made an appearance along with helmets.
Wonderful as these protests are -especially the regional ones -all cyclists must stop dressing like this for press events as it makes everyone look fucking wierd to the usual regional press commenter fuckwits!
Even if you normally go for the full commuter regalia of building-site chic, hiviz & reflective, helmet with headcam and a set of gloves, when you are being photographed for the press -be it a mass protest or only one or two of you in front of some shit cycling farcility -take the time to dress like a person, not like a cyclist. Or at least hide the safety gear before the cameras come out.
Why? It makes you look normal. It makes you look like a person, not "a cyclist", member of the outgroups who get all the bike lanes and yet still aren't grateful.
You all need to present yourselves as residents and commuters trying to make your journeys to the shops, workplaces and schools safe for all people, of age groups, rather than the niche that is todays dedicated commuter.
Dress like you would dress in the Netherlands, not how you have to dress to feel vaguely safe going round your current mess of a town or city. For the sake of all the people we are trying to build bike paths for.
Important Update: the comments and tweets imply this is slagging off anyone who wears hi-viz and helmets. As far as the People's Cycling Front are concerned you can cycle round wearing hi-viz, tweed, MTB-style merino wool tops, Daily Mail T-shirts -and whatever head gear you want. If you commute in Bristol, you'll know that waterproofs are usually something to put on most of the year -or at least have to hand. And if you are going to get a bike-specific waterproof, reflectives and yellow bits are an option that may increase the chance of being seen.
For press events, when you are going to be seen in the local papers, put all the bike-specific gear out of sight. You don't want to come over as "the cyclists", just "people who choose to cycle round sometimes". You need the readers to identify with you, rather than distance themselves. Exception: maybe some helmets for the kids so you don't get denounced (even more) for endangering your children.